The SWOT-5M Business Plan Format: Part 2

I have been thinking about what format you could use for a SWOT-5M Business Plan.

I had a bit of a look at the first “M” … Money. Obviously you would call this “Financials” if the plan was going to be used for external purposes.

Some of the questions you might come up with using the SWOT-5M approach might look like this:

Money

• Strength/Weakness

• What income streams you have already?
• How much is coming in from existing business?
• How many existing customers?
• What are you spending it on now?
• What risks are there to date?
• What fixed costs exist regardless of sales?
• What variable costs exist dependent on sales – how much lag time between spend and return?

• Opportunities/Threats

• What is $ size of the market?
• What is the target market?
• What are market trends?
• What is lifecycle stage of industry?
• What is monetization strategy?
• What is anticipated $/sale?
• What is profitability potential of market?
• When is anticipated break even?

If you can think of any more, post a comment!